The Retail Rundown

If you work in the fashion industry, you know that Mondays are largely spent recapping what happened the week prior based on reporting received from retailers. Have you ever stopped to think about where your selling data comes from? Or do you simply accept the figures at face value, plug them into your selling recap on Monday mornings and move on? If you identify with question two, it might be time to ask more questions about the sourcing of the data – This is integral to the foundation upon which brands build strategy and partnership plans.

On the heels of a slower start to the season, many retailers and brands are kicking off holiday shopping earlier. Release and circulation of gift guides, holiday collections and seasonal prints, while pumpkins are still fresh, are calling for consumers to make their lists and check them twice. News segments are highlighting the need for better budgeting, given inflation, so it’s clear marketers want consumers to be thinking about their holiday spending now.